Beauty in Simplicity

Beauty in Simplicity

Our story begins with Founder and Creative Director Ilan Elfassy. Having always wanted to start his own fashion label, in 2004 his dream became a reality with the creation of SOIA & KYO. His focus on luxurious fabrics, refined construction, effortless wear and versatile styling made SOIA & KYO a global brand, with collections that have expanded online, throughout North America and beyond.

Care and connect

Embrace care and connection by celebrating the present moment. Step outside, connect with nature, and take a well-deserved break to ground yourself with loved ones. It's an act of self care.

Blissed

Blissed is all about finding pleasure and joy in the great outdoors. Our heavier styles give you warmth, shelter, and comfort.

Our values

We have enhanced our size range to encompass sizing XXS to 3X in our most coveted styles, further solidifying our dedication to size inclusivity.

SOIA & KYO has been 100% fur free since 2021 and we continuously take inspiration from the adapting world.

With our ever-growing sustainable initiatives put in place, there is no time like the present to be part of an important era of change with impact.

Free shipping and returns

Free shipping and returns - customs and duties taxes included