Our story begins with Founder and Creative Director Ilan Elfassy. Having always wanted to start his own fashion label, in 2004 his dream became a reality with the creation of SOIA & KYO. His focus on luxurious fabrics, refined construction, effortless wear and versatile styling made SOIA & KYO a global brand, with collections that have expanded online, throughout North America and beyond.
![](http://www.soiakyo.ca/cdn/shop/files/ABOUT_US_1400x1400_535277dc-4ad6-41f6-8e8f-994e20e114ae_1400x.jpg?v=1707839109)
Evolved Explorer
The Evolved Explorer rises to each occassion well prepared for and protected from the elements that lie ahead. Rain or shine, a sense of awe and escapism take the lead in exploring settings that promote stillness and calm in a swiftly changing world.
![](http://www.soiakyo.ca/cdn/shop/files/ABOUT_US_1400x1400_2_1400x.jpg?v=1707839109)
Function focused pieces that adapt to every journey provide a sense of freedom in ultra reliable and reinforced layers. Paired with earthy neutral neutrals and grounding pops of color, the SS24 palette brings a breath of fresh air and evoke optimism for the journey ahead.